Design, Development, Content, SEM & Marketing all In One Package
Should you hire a website design firm, a web developer, a marketing agency, or an SEO/SEM outfit to create a website for your business?
How about none of the above?
That’s right, we said none. At the risk of “websplaining” to anyone who might know a server is not just the person delivering appetizers to your table, you need all of the above components if you want a business website that leads people to you and converts online visitors into returning customers.
Having it all doesn’t need to be complicated. But researching the best way to enhance your online presence and market your business' website can be a job in itself. And you already have one of those, right?
We know lots of website companies that blur the lines between web development, design, marketing, and SEO. They might offer one of those services and sell it as a complete solution. But if you dive into your website project with a company that’s missing even one piece of this digital puzzle, you could end up being forced to hire someone else to fill in the gap. Website companies can have wildly different visions and using more than one can muddle your brand’s look and message.
Web Designer or Web Developer?
Nowadays, the terms web design and web development are virtually interchangeable, but technically, they are two different things.
A web designer creates web page layouts, designs graphics, and might also write website content and work on front end development –the nuts and bolts of a website that lets users click around and make purchases.
But professional web designers are much more than a pretty home page. They understand color theory and how a particular shade of blue will change the way someone feels about or perceives your business. They know how graphics placement on your web pages can direct online visitors to the important information that you want them to know.
Using a pre-built template -- or your cousin’s computer-buff college-age kid -- to build a basic website out of stock photos is like opening a quaint French bakery on a dead-end country road. It might be a feast for the eyes, but customers have to know how to find you, get pulled into your story, learn that they really love what your business has to offer, and then keep coming back.
Web developers, or programmers, are the wizards who enable your site to function within its virtual home on the web. Their knowledge of computer coding language and software programs can make or break a website. Literally. Not only do you want your website to be easy to use, you want potential customers to linger because they are enjoying the experience and finding the information they were looking for, not error messages. Professional web developers also stay on top of the always-evolving programs that keep online commerce secure, so your customers can use your online business with confidence.
There are designers and developers that excel at both of these roles, or can do a little of each However you slice it, it takes mad skills.
Add marketing & SEO
The meat & potatoes of marketing is identifying who your customers are, really understanding their wants and needs, and learning how to attract them to your product or service. From there, it’s all about building and maintaining that relationship.
SEO, or Search Engine Optimization, is an ongoing process of tweaking and refining the words that people can see on your web pages as well as the “behind the screen” part of your website. Optimizing your site’s content and code will push your business higher in search results in Google and Bing, without paying for digital advertising.
The Whole Kit and Caboodle
Long story short, many business owners don't realize that they need much more than a beautiful website to connect with customers. Design, development, marketing, and SEO all play a crucial role in making your website work. Without a strategic digital marketing plan and content that motivates potential customers and ranks highly in search engines, even the best looking website can end up being a liability for your business.
Holt Marketing Group offers winning website marketing strategies with your whole business in mind. With one website package, you can find the right customers, win them over, and keep them coming back.
Let's talk business.
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