Marketing Insights
Field notes from the marketing desk
There's no shortage of marketing advice out there. Unfortunately, a good chunk of it seems to have been written by people who've never had to market an actual business. We're here to sort through the noise, question the conventional wisdom, and share ideas you can put to work. Expect plenty of real estate marketing talk—from building a recognizable personal brand to figuring out what the hell to post on social media—along with practical takes on websites, SEO, branding, and the occasional marketing trend that deserves a raised eyebrow.
Your Brand Is What They Say at the Closing Table
Your Brand Is What They Say at the Closing Table By Lorianne Holt · Founder, Holt Marketing Group Ask a past client to describe you in one sentence. Whatever they ...
What Buyers and Sellers Actually Need From Your Website
What Buyers and Sellers Actually Need From Your Website By Lorianne Holt · Founder, Holt Marketing Group Someone lands on your real estate website. Maybe a friend recommended you, they ...
Which Social Media Platforms Do Real Estate Agents Actually Need?
Which Social Media Platforms Do Real Estate Agents Actually Need? By Lorianne Holt · Founder, Holt Marketing Group Somewhere along the way, real estate agents got handed another full-time job: ...
The Power of Color in Branding: More Than Meets the Eye
The Power of Color in Branding: More Than Meets the Eye In today's competitive business landscape, standing out is crucial, and color plays a pivotal role in creating a memorable ...
Boost Your Small Business with Engaging Short Videos
Boost Your Small Business with Engaging Short Videos Creative Ideas to Get Started In today's digital age, short videos have become a powerful tool for small businesses to connect with ...
A Beginner’s Guide to Keyword Research for SEO
A Beginner's Guide to Keyword Research for SEO Search engine optimization (SEO) is an essential element of digital marketing success that can expand your reach to help your business boost ...