Custom Real Estate Websites
For Agents Who Refuse to Blend In.
Because changing the headshot doesn’t make it a custom website. We build yours around what actually makes you different—your brand, your market, and the way you actually do business.
The Problem
Same Site. Different Headshot. A fresh monthly invoice for nothing fresh.
Your brokerage page was built to keep buyers and sellers within the brokerage—not to separate you from every other agent listed on it. And those big-name real estate website companies? They look impressive at first—until you realize three other agents in your market have the same layout, the same content, and the same polished personality with absolutely nothing personal about it.
Different headshot. Same damn website.
You've Been Building Equity. Just Not in Your Website. Apparently, it came with a landlord.
A lot of real estate website platforms look like they’re giving you your own website, but you’re really just renting one for a hefty monthly fee.
Pay that fee for three years, five years, ten years—and the minute you stop paying, the website you’ve been sending clients to can disappear with it.
All those years of building your online presence, and the actual website still belongs to someone else.
The Template Way
The same layout three other agents in your market are already using
Recycled neighborhood copy pretending to be local expertise
A generic bio stuffed with “passion,” “integrity,” and “dream homes”
A monthly tribute to the template gods—just to keep looking like everyone else
The HMG Way
Holt Marketing Group does not start with a real estate template and swap in your name. We build your site around you and your business—not someone else's idea of what a real estate agent should look like.
Your business, your clients, your market.
We research who you serve, where you work, and what makes your approach different.
Your brand, your personality, your voice.
We review your existing branding and get to know the person behind the business.
Your content, written for you.
We write original website copy based on your experience, expertise, and how you work with buyers and sellers.
Great Websites Don't Start with Guesswork
You know real estate. We know marketing strategy and how to build a damn good website.
We take the time to learn about you and your business before writing a single word of your website content. Every page is written specifically for you, by a real copywriter who understands real estate marketing—not generated from an AI prompt or pulled from a library of generic real estate content. And the best part? You own every word.
Here's what happens when you hire HMG to build your custom website.
A website built around your business, written in your voice, and designed to give buyers and sellers a reason to remember your name.
Pay Once. Own — Don't Rent Your Website.
When you hire HMG to build your real estate website, you're paying for a finished website that's yours to keep. That includes your custom website design, layout, original content, and graphics created specifically for your project.
No monthly website rental fees. You pay HMG to build your website, and when it's finished, it's yours. You're not tied to an expensive monthly platform subscription just to keep your website online.
Every HMG agent website includes:
- Original buyer and seller content
- Custom community and neighborhood pages
- IDX property search*
- Reviews and sold listings
- A professional bio that sounds like an actual person
- Downloadable buyer and seller resources (if provided)
- Lead forms and consultation calls to action
- Custom graphics
*IDX service requires a separate monthly fee paid directly to the IDX provider. This fee is not included in the HMG website build or paid to Holt Marketing Group.
Ready to stop blending in?
The next buyer or seller in your market is comparing agents online right now. Give them a reason to remember your name.
Built to Be Found. Not Just Admired.
Search engines need to know who you are, what you do, and where you work. Because being the best agent nobody can find isn't much of a marketing strategy.
SEO is built into every HMG website from the beginning. A website should be planned, structured, and written around search from day one—not built first and handed back with SEO as an extra charge.
Included in every build never an add-on
Questions Agents Ask
Ask us about creating additional marketing materials to match your website and brand.
Your Business. Your Brand. Your Website.
You've seen what goes into an HMG website. Now let's find out what yours will cost.
Tell us a little about your business, what you already have, and what you'll need. We'll put together a custom website quote based on your answers, then schedule a call to walk you through the details.
The website you need, built around you, designed to set you apart, and yours to own.