Specialty Food & Home Delivery Company
Making an unusual buying model easy to understand online
The Challenge
The business wasn’t a grocery store.
It wasn’t a restaurant.
And it wasn’t a traditional ecommerce company either.
It offered restaurant-quality meats, seafood, specialty foods, and other products through local home delivery.
That meant the website had to answer several questions quickly:
What do you sell? Why should I buy it this way? Where do you deliver? And how do I order?
A large product selection made the challenge even bigger.
What We Do
We organized the website around both the products and the buying process.
Visitors can browse clearly defined product categories while educational content explains product quality, flash freezing, delivery, and how the service works.
Delivery information and ordering actions are woven throughout the site so customers don’t have to understand the business model before they can use it.
The Outcome
A business model that requires a little explanation now explains itself.
Visitors can move naturally from discovering the company to exploring its products, understanding the benefits, checking delivery information, and scheduling service.
Instead of asking customers to figure out how the business works, the website shows them.
Our Work Includes:
- Website design and development
- Product catalog organization
- Website copywriting
- Local search optimization
- Product-category pages
- Home delivery information
- Delivery-area content
- Educational content
- Recipe content
- Customer review integration
- Ordering and scheduling calls to action