Established Home Service Company
Helping a 40+ year Pittsburgh business preserve what made it recognizable while building a stronger digital presence around it
The Challenge
When a business has been around for more than four decades, you are not starting with a blank slate.
There is history. There is recognition. There is a reputation that has been built one customer at a time.
There can also be a lot of marketing pieces that have accumulated along the way.
We have worked with family-owned Chimney Cricket for years, helping its marketing evolve without stripping away the identity people already knew.
The Logo
One of the best examples was the logo.
After years of being photocopied, copied again, reproduced from those copies, and used in different formats, the original artwork had gradually deteriorated. Details had disappeared. Edges had softened. The company still had a recognizable logo — but no longer had a clean, usable version of it.
And that was only one piece of a much larger digital presence that needed to keep evolving with the business.
Our Work Has Included
We did not reinvent a company that had already spent decades building its reputation.
We helped protect what was worth keeping and strengthened everything around it.
The logo was carefully rebuilt into clean digital artwork, preserving the familiar identity while giving the company a version that could finally be used consistently across modern marketing materials.
The website has evolved with the business as well.
Over the years, we have built, expanded, reorganized, and updated the site as services changed, new needs emerged, and the way customers search for home services changed with them.
Today, the website supports a substantial range of chimney, fireplace, masonry, repair, restoration, and installation services — from chimney sweeping and relining to masonry rebuilding, gas logs, caps, dampers, waterproofing, and custom chimney chase covers.
The Outcome
The result is not a one-time redesign frozen in the year it launched.
It is a digital presence that has grown with the company.
The logo that was slowly disappearing through years of reproduction has been preserved.
A company with more than 40 years of real-world history now has a website substantial enough to represent the breadth of what it actually does.
New services can be added without starting over. Important trust signals are built into the site. Customers have multiple ways to request service. And the company’s experience, certifications, reviews, service areas, and capabilities all have a place to live online.
That is what long-term marketing work often looks like.
Not throwing away everything that came before.
Knowing what to preserve, what to improve, and when it is time to build the next piece.
Our Work Includes:
- Website design, development, and long-term updates
- Logo restoration and digital reconstruction
- Website copywriting and content development
- Search engine optimization
- Local SEO and service-area content
- Service architecture and navigation
- New service and specialty pages
- Chimney chase cover service development
- Homepage updates
- About and company-history content
- Review and trust-signal integration
- Certification and professional-association content
- Calls to action and appointment pathways
- Custom website graphics and imagery
- Ongoing technical and website support