Custom Home Builder
From brand positioning and websites to brochures, social media, elevations, and 3D floor plans—Holt Marketing Group was Paragon Homes’ marketing partner from 2007 through their retirement in 2025.
The Challenge
Paragon Homes knew how to build an exceptional home. Making sure the right buyers understood that? That’s where we came in.
When Paragon came to Holt Marketing Group in 2007, they had years of experience, an extensive portfolio, and craftsmanship worth showing off. But in a crowded market of Pittsburgh custom home builders, their marketing wasn’t giving people enough reason to choose them.
Their website was an online brochure that undersold the business. Their branding didn’t reflect the caliber of homes they built. New business depended heavily on word of mouth and occasional referrals, with no inbound marketing strategy to reach buyers actively searching online.
The quality was there. The marketing needed to catch up.
What We Did
For 18 years, HMG brought strategy, messaging, and design together across every part of their marketing. We refined their target audience and gave the brand a presence that reflected the craftsmanship and personal attention behind their homes.
We rebuilt and managed their website, strengthened local search visibility, and developed content around their homes, communities, and building process. Clear answers about budgets, timelines, and selections helped buyers determine whether Paragon was the right fit, while educational content and redesigned e-books built confidence before they were ready for a sales call.
We carried that same approach into brochures, sales materials, social media, cover images, and branded posts. We managed social content and digital advertising, keeping Paragon’s message and visual identity consistent wherever buyers encountered the brand.
The Results
HMG’s marketing helped Paragon attract strong leads for years, connecting the quality of their homes with buyers looking for exactly what they offered. That success extended across an 18-year relationship, from building their online presence to supporting the sale of their communities.
In 2025, a comprehensive website overhaul brought renewed momentum. Website inquiries rose from 16 in 2024 to 47 in 2025—a 194% year-over-year increase that reinforced what we’d seen throughout our work together.
By the time the owners retired in 2025, all of their communities had sold out. From our first project in 2007 to that final chapter, HMG helped turn their experience, craftsmanship, and beautiful homes into compelling reasons to choose Paragon.
Our Work Included:
- Marketing strategy, target audience definition, and brand positioning
- Brand messaging and visual consistency
- Website strategy, design, development, and ongoing management
- Website copywriting, local SEO, and service-page content
- Buyer education content and e-book redesign
- Brochure design and sales materials
- Social media profiles, cover images, and custom-branded posts
- Social media content and management
- Digital advertising
- Home elevations and 3D floor plans
- Conversion-focused website structure and lead tracking