Custom Home Builder
Turning an established local brand into a stronger source of qualified leads
The Challenge

A long-established custom home builder had decades of experience, a strong reputation, and beautiful work to show for it.

The website wasn’t doing enough with any of it.

The company needed a digital presence that better communicated what made its homes different, gave prospective buyers useful information before they ever picked up the phone, and created stronger paths from search to inquiry.

What We Did

We approached the website as more than a redesign.

Holt Marketing Group reorganized the site’s structure around the questions prospective home buyers were actually asking, strengthened service and process content, improved calls to action, and developed search-optimized content around custom home building in the Pittsburgh market.

We also created a stronger framework for showcasing completed homes, explaining the custom-building process, and turning the company’s experience and expertise into content that could support both search visibility and buyer confidence.

The Work Included
Website strategy and redesign
Website copywriting
Search engine optimization
Local search strategy
Content development
Conversion-focused page structure
Project and service organization
Lead tracking and ongoing website management
The Results

Website inquiries increased from 16 in 2024 to 47 in 2025.

That’s a 194% year-over-year increase — nearly three times as many website leads.

More importantly, the website became something the business could actually use as part of its sales process instead of simply having an online presence.