Cheer & Dance Event Producer
Turning a complicated multi-event season into one organized digital hub
The Challenge

Running one competitive event creates a lot of information.

Running an entire season of them creates a small digital circus.

Dates. Venues. Registration. Divisions. Rules. Scoring. Hotels. Bid information. Spectator details. Deadlines. Forms. Policies. Schedule changes.

And all of it needs to be easy to find for coaches, gym owners, athletes, and parents — often while the information is changing throughout the season.

What We Did

We built the website around the way people actually look for event information.

Each competition has a dedicated destination supported by a larger event structure for registration, hotel information, scoring, rules, divisions, bid opportunities, parent information, and other resources.

The system also allows new events and seasonal information to be added without rebuilding the entire website every year.

For the 2026–2027 season, the site supports a schedule of 14 separate competitions, including regional events, championships, national events, and a virtual competition.

The Work Included
Large-scale website architecture
Website design and development
Individual event landing pages
Event calendar management
Search engine optimization
Event copywriting
Registration pathways
Hotel and venue information
Rules and policy organization
Competition and scoring resources
Seasonal website updates
Branded event graphics and promotional assets
The Outcome

What could easily become dozens of disconnected pages, PDFs, emails, and announcements lives inside one organized digital system.

Visitors can get from “Which event are we attending?” to “What do we need to do next?” without hunting for the answer.

And the organization has a website that can grow and change with every new competition season.