Specialty Food & Home Delivery Company
Making an unusual buying model easy to understand online
The Challenge

The business wasn’t a grocery store.

It wasn’t a restaurant.

And it wasn’t a traditional ecommerce company either.

It offered restaurant-quality meats, seafood, specialty foods, and other products through local home delivery.

That meant the website had to answer several questions quickly:

What do you sell? Why should I buy it this way? Where do you deliver? And how do I order?

A large product selection made the challenge even bigger.

What We Did

We organized the website around both the products and the buying process.

Visitors can browse clearly defined product categories while educational content explains product quality, flash freezing, delivery, and how the service works.

Delivery information and ordering actions are woven throughout the site so customers don’t have to understand the business model before they can use it.

The Work Included
Website design and development
Product catalog organization
Website copywriting
Local search optimization
Product-category pages
Home delivery information
Delivery-area content
Educational content
Recipe content
Customer review integration
Ordering and scheduling calls to action
The Outcome

A business model that requires a little explanation now explains itself.

Visitors can move naturally from discovering the company to exploring its products, understanding the benefits, checking delivery information, and scheduling service.

Instead of asking customers to figure out how the business works, the website shows them.