SEO & Content Marketing
Are you looking for ways to expand your Pittsburgh business's online visibility and attract more customers? Holt Marketing Group is here to help! We are the premier search engine optimization (SEO) & content marketing experts that specialize in getting businesses of all sizes noticed on the web. Our team has worked with hundreds of clients over the years – from local mom-and-pop shops looking for a boost to multinational conglomerates wanting to stay ahead of their competition. With our proven track record, knowledge, dedication, and customized approach – we help any company maximize its organic reach!
All You REALLY Need to Know About Google Search Algorithms
SEO without content marketing is like a car without fuel
The two are inextricably linked, and both are necessary to help your business reach its goals.
If brands want to succeed online, they can no longer just stuff pages full of keywords. The growing use of machine learning has allowed search engines like Google Search to detect when keywords are being used merely for the sake of using them and not as part of content that adds value for the user.
Content writers need to understand what their target audience will be searching for online and what answers they are hoping to get.
Since August of 2022, Google has been rolling out its "Helpful Content System"-- an automated system that uses machine-learning models to identify and reward content that visitors find valuable or helpful. Low-quality content without much-added value won't perform as well in search results.
The most successful SEO strategies now focus on providing helpful, high-quality content that is tailored to meet user needs and expectations. understand what their target audience will be searching for online and what answers they are hoping to get
At Holt Marketing Group, we understand that content needs to be crafted with your website visitors in mind. By focusing on user intent - an understanding of what a user is looking for and why they are searching online - we are able to develop SEO-friendly content that captures the reader's attention and leads them to take desired actions - such as contacting your business or making a purchase. By understanding how users interact with search engines and websites, our content writers provide unique insights for creating optimized content tailored to your target audiences.
So you're looking online for a potato supplier. Would you linger on and return to the site offering a street address, a list of potato types, and prices? Or would you be more likely to click around the site featuring a video of farmer Dan harvesting the spuds, colorful photos and stories of the farm's history, and a page full of mouth-watering recipes for scalloped potatoes, potato pancakes, and potato salad?
Yes, researching keywords and using them in your content is still a thing, but content marketing has become one of the leading approaches to search engine optimization. Simply stated, content marketing means that you really think about what your customers want to see and read, and you give it to them. We know that you are an expert in your own field (potatoes or not). We can help you beef up your website content so that people searching for the goods and services you offer keep coming back to you for information that has real value. Whether it's video content, blog posts, or social media shares, we help you grow with good research, writing, and visuals. Content marketing is all about getting people to find you, follow through on your invitation to connect, and then share your brand.
There will always be new and better ways to tweak your company's website so that people find you first when searching Google or Bing. We start by reviewing your current site, analyzing your rankings, and talking to you in-depth about your business goals.
We come up with a unique recipe for SEO success for each of our clients.
For the most effective SEO, we focus on boosting your organic search results. Search engines no longer crawl strings of keywords. Instead, really helpful and descriptive content is king. As part of our content marketing services, we help you tell the personal story of your company and develop website and social media content that customers find useful. People want good information, not keyword babble.
And there's more. Quality content will, without a doubt, help your SEO rankings organically. But we can make your website even more effective by researching your market and competition, studying your Google Analytics results, and using the latest SEO tools.
Are you ready to try something besides blog posts and Facebook links to generate leads and make more money? Want us to help you boost your company's SEO in a new way? We'd love to share what we know! Let's get together and come up with an awesome content marketing strategy for your business. Possibly over french fries.
Contact us! We don't bite. Unless you have french fries.
If you like what you see here and would like to work on a Content Marketing Strategy project together, please fill out the form below. Or not, it's entirely up to you. But what are you waiting for?